GENUS was a white-label outerwear design and manufacturing company that supplied multiple major British high street retailers. The name is a nod to the classification of the target fashion-led customer, and the aim of the brand design was to mimic the powerful yet feminine ranges that the company produced, reflective of British street style of the time.

naming | branding concept & design 2012

GENUS

© 2019 by Elias Blunden-Stone.

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